Hit Your Target!
Everyone is not your customer. I know you find that hard to believe but the products or services that you offer, no matter how good, are not for everyone. Remembering this fact alone will keep you from spending countless moments trying to figure out why no one is supporting you. I’ve often said that if you would run into them at the next family reunion, they are probably not part of your target market. Ask yourself who needs what you have to offer? Are they willing and able to buy it? When you can answer these questions, you can hit your target market and maximize your advertising dollars.