The other day, I saw a social media post encouraging entrepreneur to ignore the likes and comments that they get on their social media post. In this person’s view, “likes” don’t lead to purchases. But I want you to pay attention to the likes, loves, comments and shares. They provide a treasure trove of information. The more you can glean about your audience’s likes and dislikes, the more you can tailor your content to meet their needs. And when your audience believes that you can solve their problem, they are more likely to become customers.
Here are 3 Facebook Insights that you should watch
A quick glance at the post tab on your page will show you what content your audience liked the most. But don’t just look at the top 3, look at all your posts for the week. Make note if your net followers increased or decreased. Can you identify which post drove the change? If the change was positive, then you know this is the kind of content that resonates with your followers.
This metric will tell you exactly who your audience is; broken down by age and gender. You can also see what other types of pages your audience likes. With this information, you gain insights into their attitudes and other interests. When you know what your audience really cares about, you can understand their pain points and address those points when making your sales pitch.
- Fans on Line
A common question is “when is the best time for me to post on social media?” The short answer is “whenever they are online”. So, then of course, the next question is “how can I tell when they are online?” I’m so glad you asked. On my laptop (I couldn’t find this info on my iPhone) I went to “insights” and clicked on “posts”. There you will find a chart that tells you when your audience engaged with your post. I remember being frustrated because I didn’t meet a self-imposed deadline of getting my content posted by 3pm. Then I saw this chart and realized that my audience isn’t online until 8pm. It helped me time my content better.
These three metrics will help you gain insight about your audience that’s hidden in plain sight. This knowledge will allow you to create content that speaks to your audience during a time when they are listening. Once you have their attention, you are on your way to converting them to clients.
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