Make sure you run your business instead of your prospects. What do I mean by that? I’m sure that when you started your business you decided what goods and/or services you wanted to provide. Sometimes you will be contacted by a prospect who wants you do something that is outside of your core business model and level of expertise. Think twice before you say yes.
I know. You might need the money. But before you take on the project count all the cost. You’ll have a learning curve because you are not an expert in this area. So the project will take longer to compelete. Also, when you do the math, the time the project would take could turn out to be a minimum wage gig. I mean a $100 project that only takes an hour to accomplish isn’t bad. But if it takes you 10 hours to satisfy the clients need because you had a steep learning curve, now the gig doesn’t look as good. That hour could have been put to better use by marketing your core offerings to your ideal client.
So resist the urge to be a jack-of all-trades. That short term cash infusion may have too many strings attached. Besides you can’t be great at everything.