As entrepreneurs, we are probably some of the most goal oriented people around. We go into our endeavors with visions of success dancing in our heads. But did you know that 44% of all businesses fail within the first two years? It can be heartbreaking when your dream shatters right before your eyes. We all have an idea of how we think we will handle success but we must also master the skill of dealing with disappointment. Here are the ABCs of dealing with disappointment that can help you cope when things don’t turn out quite the way you planned.
Your business needed funding. You found a potential investor and gave what you thought was the perfect pitch. In fact it was so good you were calculating in your head just how you were going to put that funding to good use. But your pitch didn’t pan out. Or maybe a prospect reached out to you but decided to go with a different option after your initial consultation. Or perhaps you didn’t win the big game. We have to remember that on our road to success you will often find ourselves dealing with disappointment. How you handle your disappointment can affect your future success.
Be Honest About Your Feeling
Let’s face it, when things don’t work out the way you thought it would it hurts. Rejection has not now nor will it ever be fun. I’m sure you’ve heard that every “no” brings you one step closer to yes. And that’s true especially in sales. It really is a numbers game. But you have to develop thick skin and not take it so personally when a prospect choses a different option or our efforts don’t produce the desired results.
When dealing with disappointment you can cry, scream, fuss, cuss and do whatever makes you feel better. Just make sure you do those things privately or in the presence of someone who loves you and you know they have your back. But when it’s time to face the public, no matter how fresh the disappointment, you must compose yourself. Remember, your brand is not so much who you say you are; it’s what people think about you. As an entrepreneur, I’m sure you are spending a considerable amount of time building your public persona. You don’t want to lose the good will you’ve built because you are trending on social media having a less than stellar moment.
Yesterday, I watched Super Bowl 50. It was a great game but not necessarily for my team. You see, the Carolina Panthers didn’t get the win like I was expecting. I was rooting for them for two reasons: first, I was born in North Carolina so it just made sense to me. Secondly, I wanted them to win because of Cam Newton. He had a challenging start to his career but he had recovered nicely. I just love a story about overcoming past mistakes to create a bright future. When the game was over, I waited for the post-game interviews. I knew that he was disappointed but I still wanted to hear what he had to say. Well, it was my turn to be disappointed. But like before, I am sure that Cam Newton will recover from the negative perceptions of his actions and go on to have a positive career. Next season, I will still be “dabbing” with Cam at Super Bowl 51.