What happens when you put five incredibly talented musicians together? I call it an amazing collaboration. They call themselves “The Conglomerate”. And on Saturday night, I have tickets to their inaugural performance right here in Orlando. The reason I am so hyped up is not because I know I will hear some amazing music. It’s because these 5 young men, 4 whom I know personally, have come together to give life to a dream. And if the previews that I have seen are any indication, this will be an event you don’t want to miss.
As entrepreneurs, we have to be careful that we don’t fall into what I call the “Solopreneur Vacuum”. It’s that mindset that makes you feel like you have to do everything yourself because you either work alone all of the time, or you are afraid that someone else will steal your dream. But these guys have shown that you can create beautiful music if you are willing to expand your team, even if you are not a musician.
Here are just three of the benefits of collaboration:
Collaboration can save you money.
Each one of these musicians could have successfully put together this event. But by working together, they were able to pool their resources and share the cost of the venue and other expenses.
Collaboration lets everyone “play to their strengths” to get spectacular results.
Ed Anderson can play the drums but he is a beast on the keyboard. Jaylen Moore can make a drum set sing. They are both good in their own right. But with Ed on keys and Jaylen on the drums, you get a sound that is so powerful you can’t help but move your feet.
Collaboration allows distribution of labor
There are lots of moving parts that must be executed well if you want to have a successful event. When you collaborate, you can break the tasks down into manageable parts so everything gets done without one person getting overwhelmed. When everyone has “skin in the game”, you increase the probability of success.
Be careful though.
The collaboration should be a win-win for everyone involved. You don’t want to connect yourself to people who have values that conflict with yours. Don’t risk damaging your brand just because you want to save a few bucks or share the work load. But if you have or can build good working relationships with clear expectations, careful planning and written guidelines, you can create a situation that works for everybody. So look at your business connections and see who you can collaborate with in a way that allows both businesses to prosper. To borrow a phrase from one of our presidential candidates sometimes “we are stronger together”.
Note: In the interest of full disclosure at least one of the members of the Conglomerate is a client and at least one has come to my house for Sunday dinner.
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