Email still works! Now I know you have read one article after another about the demise of email. I’ve even read a few articles that insist it just doesn’t work anymore. So why would I recommend a communication method that seems to be out of fashion? Because email still works. Here are 3 reasons why:
- 1. Regardless of shifts in social media platforms, only 30% of people change their email address annually.
That means 70% can be contacted the same way this year as they were last year. This give you an opportunity to build long-term relationships with your clients in addition to providing high-value content directly to your reader’s email in-box. You can also notify them of new products and services. If they enjoyed their previous experience with you, chances are they will purchase again and tell a friend!
2. It’s a cost effective way to nurture leads through your sales funnel.
Exact Target, a provider of digital marketing automation and analytics software and services, estimates that a small business will get a $44 Return of Investment (ROI) for every $1 spent on email marketing. If you build a list by providing high-value content, then your list is made up of people who have already indicated that they are interest in what you have to offer. These warm leads will convert at a higher rate than cold calling (or in this case emailing).
3. Emails convert three times better than social media.
Email has a 17% higher conversion rate when compared to other social media platforms. People also tend to spend more when they are prompted through email verses social media.
As you are building your marketing strategy, try incorporating email. Use social media platforms to give people an incentive to opt-in to your mailing list. When you send them your newsletter, include a call-to-action that directs them back to your website or landing page where they can purchase your product or service. As you continue providing great content with eye-catching headlines, your clients and prospects will be more inclined to actually open your email and then you too will say email still works!
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